Steve Guggenheimer, corporate vice president, Original Equipment Manufacturer (OEM) Division, delivered a keynote announcing the date Windows 7 will be Released to Manufacturing (RTM) and when it will be available to consumers. He will also disclose that plans are in the works for a Windows 7 upgrade option program. I wanted to pull together the Partner Centric messaging out of the PR announcement so you could get to the heart of the announcement.
While we’ve announced an RTM date, which is uncharacteristic of us, please realize we are still focused on product quality of a set ship date. It’s our confidence in the overall integrity of Windows 7 that is allowing us to lock down a date to enable our partner channel to prepare for the launch well in advance of the holiday season.
The information below is what I felt was pertinent for you to review. There will be additional posts today on the Windows 7 team blog you can read as well.
Today we’re happy to announce Windows 7 will be in stores for the holidays, beginning October 22nd.
· While we’re announcing GA timing we’re also very confident with the progress we are making in delivering RTM code to our partners.
· We anticipate that RTM will be available to our partners in the last two weeks of July
We also expect to be able to deliver different language versions to our international customers much faster than ever before.
We’ve also received great feedback from our partners who are looking forward to being able to offer Windows 7 to their customers.
· Partner Data
o Already over 32,000 individual participants representing over 10,000 companies have joined the Windows Ecosystem Readiness Program
o More than 99% drivers available for Vista SP1 are already available for Windows 7 Today
o Thousands of hardware partners are already actively testing their products and seeing great success – ATI and Nvidia are two great examples
Customers can soon start getting ready for Windows 7 with Windows Upgrade Option program through participating retailers and PC manufacturers.
· As with previous programs we have done; PC OEMs offering a PC with Windows Vista Home Premium, Business or Ultimate will all be allowed to pass through a no cost from Microsoft upgrade to Windows 7. OEMs and retailers may chose to pass on the Cost of Goods or handling charges per individual programs.
· We know that some customers need new PCs and can’t wait for Windows 7 to arrive before making a new PC purchase, such as parents preparing to send their sons and daughters off to school, who need a PC to do homework assignments, and the excuse that they had to wait for Windows 7 just won’t cut it with the teacher.
· Customers who purchase qualifying PCs will be able to participate in the Windows Upgrade Option Program when it becomes available.
Windows Upgrade Option Program enable our OEM and Retail partners to provide extra value to their customers and ensure they don’t miss out on Windows 7 when it launches
· We’ve been working closely with our partners to help our mutual customers get ready for Windows 7.
· This program enables retailers and OEMs to offer a low cost or no cost upgrade to Windows 7 for customers purchasing a qualifying PC. OEMs and retailers may chose to pass on the Cost of Goods or handling charges per individual programs.
· With Windows 7 our retail and OEM partners will be able to extend this offer in all languages and will directly manage the engagement with their customers for the most customized purchase experience. Each OEM and Retail partner will determine the languages they will make the program available in.
· Microsoft enables the Windows Upgrade Option Program but participation and implementation is managed by specific OEMs and retailers.
· We already have major OEMs and Retailers signed up to deliver the program and they will be sharing their plans individually with their customers.
Windows Upgrade Option Program enables customers to enjoy the benefits of a new Windows PC today and be ready for Windows 7
· Today Windows is more secure. More connected. More productive. More fun. And now it will come with Windows 7 when it releases. All perfect reasons to buy a PC with Windows Vista Home Premium, Business, or Ultimate with the Windows Upgrade Option Program.
· Customers can have a great experience today with the PC’s they’re purchasing knowing they’ll have an even better experience with Windows 7